Logo histories

1910 Audi Four German manufacturers, one enduring set of rings. Hover to rewind · Open the story

1936 BMW German automaker known for premium cars, motorcycles, and performance engineering. Hover to rewind · Open the story

1919 Citroën Two engineering chevrons traveled from gears to grille badges and back into an oval. Hover to rewind · Open the story

Not documented Ferrari Italian sports-car manufacturer and racing brand known for the Prancing Horse. Hover to rewind · Open the story

1903 Ford American automaker producing cars, trucks, commercial vehicles, and mobility technology. Hover to rewind · Open the story

1938 General Motors A century-old automotive institution softened its initials for an electric future. Hover to rewind · Open the story

2023 Harley-Davidson Follow the Harley-Davidson Bar & Shield from its early trademark history to the latest simplified mark. Hover to rewind · Open the story

1981 Honda Honda’s framed H opened up again as the company prepared a new electric-vehicle era. Hover to rewind · Open the story

1984 Hyundai A slanted H inside an oval became a global emblem often explained as a customer-company handshake. Hover to rewind · Open the story

1965 Jaguar British luxury car brand whose visual identity spans a serif wordmark and a modern geometric redesign. Hover to rewind · Open the story

1953 Kia An industrial maker’s badge evolved into one continuous, forward-rising signature. Hover to rewind · Open the story

1974 Lamborghini Explore Lamborghini’s bull-and-shield badge history and its modernized 2024 identity. Hover to rewind · Open the story

1997 Mazda A winged M inside an oval gives Mazda a compact symbol for motion and continuous growth. Hover to rewind · Open the story

1909 Mercedes-Benz How a star for land, sea, and air became an automotive icon. Hover to rewind · Open the story

Not documented Michelin See how Michelin’s Bibendum mascot and blue wordmark became a distinctive tire-brand identity. Hover to rewind · Open the story

1914 Mitsubishi Three red diamonds combine family crests, the company name, and more than a century of industrial history. Hover to rewind · Open the story

1983 Nissan The sun and name bar survived every shift from enamel badge to illuminated EV emblem. Hover to rewind · Open the story

2021 Peugeot French automotive brand whose visual identity centers on the lion and company-name lettering. Hover to rewind · Open the story

Not documented Porsche German sports-car manufacturer whose identity combines a geometric wordmark and heraldic crest. Hover to rewind · Open the story

1946 Renault A radiator badge became the diamond that defines a century of Renault design. Hover to rewind · Open the story

2022 Škoda Czech automotive manufacturer known for its winged-arrow emblem and geometric wordmark. Hover to rewind · Open the story

2003 Subaru Six stars in a blue oval turn the Subaru name and corporate history into a lasting vehicle emblem. Hover to rewind · Open the story

Not documented Suzuki Japanese manufacturer of automobiles, motorcycles, and marine engines, identified by a red S. Hover to rewind · Open the story

2003 Tesla A stylized T moved from a shield into a standalone electric-vehicle emblem. Hover to rewind · Open the story

1977 Toyota Japanese automaker producing passenger vehicles, trucks, and mobility technologies worldwide. Hover to rewind · Open the story

1927 Volvo An ancient iron symbol and accidental grille brace became a lasting sign of Swedish strength. Hover to rewind · Open the story

1937 Volkswagen German automaker producing passenger vehicles and mobility products for global markets. Hover to rewind · Open the story

1931 Chevron How a service-station emblem became a global energy hallmark. Hover to rewind · Open the story

1870 ExxonMobil Global energy and chemicals company formed through the 1999 merger of Exxon and Mobil. Hover to rewind · Open the story

2003 TotalEnergies Global integrated energy company operating across fuels, gas, electricity, and renewables. Hover to rewind · Open the story

1900 Shell Global energy company active in fuels, chemicals, retail, and energy solutions. Hover to rewind · Open the story

1989 BP Global energy company involved in fuels, convenience, and lower-carbon energy businesses. Hover to rewind · Open the story

2012 Twitch A blocky chat bubble called the Glitch became an unmistakable badge for live streaming. Hover to rewind · Open the story

1972 Adidas Global sportswear company creating athletic footwear, apparel, and sporting goods. Hover to rewind · Open the story

1977 ASICS Japanese sportswear company specializing in athletic footwear and performance apparel. Hover to rewind · Open the story

2003 Converse Footwear brand known for Chuck Taylor All Star shoes and the Star Chevron symbol. Hover to rewind · Open the story

1986 Gap White serif letters inside a navy square became a durable badge for accessible American casual style. Hover to rewind · Open the story

1968 H&M The long Hennes & Mauritz name became an energetic red handwritten abbreviation built for storefront recognition. Hover to rewind · Open the story

2011 Lacoste French fashion brand with tennis roots, recognized by its crocodile emblem. Hover to rewind · Open the story

1886 Levi’s American denim brand known for blue jeans, the Red Tab, and Batwing logo. Hover to rewind · Open the story

Not documented New Balance Footwear and apparel company known for running shoes and its NB monogram. Hover to rewind · Open the story

1948 PUMA German sportswear company known for athletic footwear, apparel, and its leaping cat. Hover to rewind · Open the story

2019 Reebok Sportswear brand making athletic footwear and apparel, recognized by its Vector logo. Hover to rewind · Open the story

Not documented Rolex Explore the Rolex wordmark and crown emblem, with the crown’s 1931 registration grounded in company history. Hover to rewind · Open the story

Not documented The North Face Outdoor apparel and gear brand recognized for its Half Dome logo and exploration heritage. Hover to rewind · Open the story

1999 UNIQLO Red English and Japanese tiles turn a retail name into a modular global fashion signature. Hover to rewind · Open the story

2019 Zara A tightly spaced serif wordmark gives fast-moving global retail the authority of a fashion masthead. Hover to rewind · Open the story

1964 Nike Global sportswear company designing athletic footwear, apparel, and equipment. Hover to rewind · Open the story

1975 American Express A full corporate name compressed into one globally recognized blue acceptance badge. Hover to rewind · Open the story

1955 Chase A complicated banking seal gave way to one of America’s earliest abstract corporate symbols. Hover to rewind · Open the story

2007 Citi A global bank identified by four blue letters and one red arc derived from an umbrella. Hover to rewind · Open the story

1979 Mastercard Two overlapping circles that became recognizable without a wordmark. Hover to rewind · Open the story

2007 PayPal A digital payment identity that turned two overlapping Ps into a symbol of exchange and connection. Hover to rewind · Open the story

1992 Visa A payment network that distilled a striped bank card into four globally recognized letters. Hover to rewind · Open the story

2006 Baskin-Robbins The number 31 hides inside the BR initials as a lasting promise of ice-cream variety. Hover to rewind · Open the story

1999 Burger King Global hamburger chain whose name is stacked inside a distinctive bun-shaped badge. Hover to rewind · Open the story

1996 Domino's Three founding stores represented by one enduring red-and-blue tile. Hover to rewind · Open the story

1977 Dunkin’ A long coffee-and-donut name became the conversational Dunkin’ customers already used. Hover to rewind · Open the story

2018 Fanta Compare Fanta’s earlier orange-and-green treatment with the refreshed logo announced in 2023. Hover to rewind · Open the story

1928 General Mills Follow General Mills from its 1928 millwheel seal through the blue Big G and 2017 heart-accented logo. Hover to rewind · Open the story

1862 Guinness The Guinness harp is among the oldest enduring symbols in brewing; see its documented story and modern wordmark. Hover to rewind · Open the story

1952 KFC Global fried-chicken restaurant brand centered on Colonel Sanders and its red bucket. Hover to rewind · Open the story

2007 Lay’s A red ribbon across a golden sun turned Lay’s into a bright, appetite-led package signature. Hover to rewind · Open the story

N 1868 Nestlé Follow Nestlé’s bird’s-nest trademark from its 1868 origins to the warmer, simplified current identity. Hover to rewind · Open the story

2008 Pizza Hut A simple red roof has identified Pizza Hut restaurants across decades of changing typography. Hover to rewind · Open the story

1971 Starbucks Global coffeehouse company known for coffee, beverages, and neighborhood cafés. Hover to rewind · Open the story

2002 Subway Two directional arrows survived every major redesign of Subway’s restaurant wordmark. Hover to rewind · Open the story

2023 Taco Bell Track Taco Bell’s bell emblem from the 2016 redesign to its current simplified 2023 presentation. Hover to rewind · Open the story

1969 Wendy’s A founder’s daughter became a restaurant mascot whose pigtails survived every major redesign. Hover to rewind · Open the story

1898 Pepsi Global beverage brand known for cola and a broad portfolio of soft drinks. Hover to rewind · Open the story

1890 Coca-Cola Global beverage company best known for its namesake sparkling soft drink. Hover to rewind · Open the story

1940 McDonald’s Global restaurant company known for burgers, fries, and quick-service dining. Hover to rewind · Open the story

2021 BBC From the BBC’s boxed initials to its refreshed 2021 presentation, see the broadcaster’s restrained logo evolution. Hover to rewind · Open the story

1981 MTV MTV’s hand-drawn M and bold TV lettering began in 1981 and became a flexible symbol for music television. Hover to rewind · Open the story

1956 NBC A color-TV promotion became the six-feather peacock that now identifies an entire broadcast network. Hover to rewind · Open the story

1997 Netflix From mailed DVDs to streaming, a theatrical wordmark reduced to a screen-ready red signature. Hover to rewind · Open the story

1914 Paramount A mountain surrounded by stars became one of film history’s most durable studio signatures. Hover to rewind · Open the story

2008 Spotify A streaming identity built around bright green and three unmistakable audio waves. Hover to rewind · Open the story

1993 Warner Bros. A century of film and television represented by one endlessly adaptable WB shield. Hover to rewind · Open the story

2005 YouTube The video platform that transformed a television-shaped wordmark into a universal play symbol. Hover to rewind · Open the story

2017 ALDI A striped A inside a blue frame became a bright, unmistakable sign for efficient grocery retail. Hover to rewind · Open the story

1989 Best Buy The famous yellow price tag moved from enclosing the name to punctuating a cleaner digital wordmark. Hover to rewind · Open the story

1976 Costco A straightforward red warehouse name gained blue speed lines as Costco became a global membership retailer. Hover to rewind · Open the story

1999 eBay Global online marketplace connecting buyers and sellers across many product categories. Hover to rewind · Open the story

2005 Etsy A warm orange serif wordmark gives a digital marketplace the character of a crafted shop sign. Hover to rewind · Open the story

1951 IKEA A Swedish furniture name refined through seals, ovals and national colors into a retail icon. Hover to rewind · Open the story

2019 Kroger A familiar blue name gained softer curves and a shopping-cart smile for modern grocery retail. Hover to rewind · Open the story

1979 The Home Depot A hand-stenciled orange crate mark has carried the DIY warehouse idea with remarkable consistency. Hover to rewind · Open the story

1990 Walgreens A flowing red signature makes a nationwide pharmacy chain feel personal and familiar. Hover to rewind · Open the story

1981 Walmart Global retailer operating stores, e-commerce services, and membership-based shopping businesses. Hover to rewind · Open the story

1995 Amazon Global technology and retail company spanning e-commerce, cloud computing, and entertainment. Hover to rewind · Open the story

1962 Target American retailer offering everyday goods through stores and digital shopping services. Hover to rewind · Open the story

1969 DHL A high-speed logistics wordmark made globally unmistakable by red lettering and signal yellow. Hover to rewind · Open the story

1973 FedEx A global delivery network whose famous wordmark hides forward motion in negative space. Hover to rewind · Open the story

1928 Maersk A seven-pointed family star evolved from a ship-funnel emblem into a worldwide logistics signature. Hover to rewind · Open the story

1916 UPS A century-old delivery shield refined from eagle and parcel to compact global badge. Hover to rewind · Open the story

1978 3M The compact red 3M mark has endured since the late 1970s; follow the company’s documented identity milestones. Hover to rewind · Open the story

2001 Acer Taiwanese computer and electronics company identified by a green lowercase wordmark. Hover to rewind · Open the story

1982 Adobe A publishing-software pioneer unified by a geometric red A across an expanding creative ecosystem. Hover to rewind · Open the story

1990 AMD Two right-angle forms create an outward arrow that has endured across decades of processor innovation. Hover to rewind · Open the story

2015 Android The friendly Android robot moved from flat mascot to a flexible three-dimensional character. Hover to rewind · Open the story

1976 Apple Technology company known for consumer devices, software, services, and digital media. Hover to rewind · Open the story

1989 ASUS Taiwanese computer hardware and electronics company with a connected four-letter wordmark. Hover to rewind · Open the story

1921 AT&T The Bell System became a globe—and the globe opened up for a connected era. Hover to rewind · Open the story

1973 Atari Discover the Atari Fuji mark, its Pong-inspired design story, and later wordmark treatments. Hover to rewind · Open the story

1934 Canon A prototype’s spiritual emblem evolved into one of technology’s most stable wordmarks. Hover to rewind · Open the story

1990 Cisco San Francisco’s Golden Gate Bridge became a compact signal of networking and connection. Hover to rewind · Open the story

1989 Dell A tilted E and circular badge gave way to a cleaner wordmark for a broader technology company. Hover to rewind · Open the story

2007 Dropbox An open box of diamonds became a flexible symbol for storing, sharing, and creating work. Hover to rewind · Open the story

2013 GitHub A sturdy wordmark and the Octocat family turned code collaboration into a recognizable developer brand. Hover to rewind · Open the story

1964 HP Two lowercase initials survived decades of technology change by staying inside a flexible circle. Hover to rewind · Open the story

1924 IBM How a globe became three initials—and three initials became eight iconic stripes. Hover to rewind · Open the story

2010 Instagram A detailed camera became one of the mobile era’s most recognizable gradient icons. Hover to rewind · Open the story

1969 Intel The chipmaker that turned a dropped letter and an orbit into technology signatures. Hover to rewind · Open the story

2016 Kodak A concise look at Kodak’s red-and-yellow wordmark and the visual history of a photography pioneer. Hover to rewind · Open the story

2003 Lenovo Formal blue lettering became a flexible lowercase wordmark that can live inside changing color fields. Hover to rewind · Open the story

1995 LG South Korean electronics and appliance brand recognized by its circular face-shaped logo. Hover to rewind · Open the story

2013 LinkedIn A boxed “in” turned a long professional-network name into a compact social icon. Hover to rewind · Open the story

2015 Meta / Facebook A social-network wordmark became Meta’s continuous loop for a wider technology company. Hover to rewind · Open the story

2005 Mozilla Mozilla repeatedly turned internet culture—from dinosaurs to URLs—into an open-web identity. Hover to rewind · Open the story

1993 NVIDIA An eye-like spiral became a lasting symbol for computer graphics, vision, and accelerated computing. Hover to rewind · Open the story

1995 Oracle A distinctive red wordmark has carried Oracle from databases into enterprise cloud computing. Hover to rewind · Open the story

1971 Panasonic A direct blue wordmark provides continuity across decades of changing electronics and industrial products. Hover to rewind · Open the story

2010 Pinterest A pin-shaped script P became a compact red badge for visual discovery. Hover to rewind · Open the story

2005 Reddit Snoo grew from an informal sketch into a flexible symbol for online conversation. Hover to rewind · Open the story

1938 Samsung Three stars, a global ellipse, and a streamlined wordmark. Hover to rewind · Open the story

2013 Slack A lively hashtag became a more disciplined four-color pinwheel for workplace communication. Hover to rewind · Open the story

1973 Sony Careful refinements turned a serif company name into a remarkably durable global technology signature. Hover to rewind · Open the story

2013 Telegram A white paper plane on blue became a direct visual metaphor for fast, lightweight messaging. Hover to rewind · Open the story

2016 TikTok A vibrating musical note became a compact emblem for mobile video culture. Hover to rewind · Open the story

2009 WhatsApp A telephone handset inside a speech bubble became a universal symbol for private mobile conversation. Hover to rewind · Open the story

1968 Xerox A name synonymous with copying repeatedly adapted to a much broader document business. Hover to rewind · Open the story

1994 Yahoo Playful lettering and a famous exclamation point matured into a cleaner purple digital brand. Hover to rewind · Open the story

1975 Microsoft Global technology company creating software, cloud services, devices, and gaming products. Hover to rewind · Open the story

1997 Google Technology company best known for search, advertising, software, and online services. Hover to rewind · Open the story

2006 Twitter / X Social media platform built around public posts, conversations, and real-time updates. Hover to rewind · Open the story

2004 Firefox Open-source web browser developed by Mozilla with a focus on an open internet. Hover to rewind · Open the story

2018 Ericsson Swedish telecommunications technology company recognized by three rounded diagonal bars. Hover to rewind · Open the story

Not documented Nokia Finnish network-technology company whose corporate identity changed to open geometric lettering in 2023. Hover to rewind · Open the story

2002 T-Mobile Signature magenta and a distinctive T turned a long telecom name into an immediate retail signal. Hover to rewind · Open the story

2000 Verizon A sweeping checkmark was reduced, then reimagined as a glowing red-and-yellow V. Hover to rewind · Open the story

1986 Disney Entertainment company known for film, television, theme parks, and consumer products. Hover to rewind · Open the story

1998 Hasbro A playful smile and tilted tile turn a corporate toy name into an approachable promise of play. Hover to rewind · Open the story

1970s Nintendo Japanese entertainment company known for Nintendo hardware and game franchises. Hover to rewind · Open the story

1994 PlayStation Sony interactive entertainment brand spanning consoles, games, and network services. Hover to rewind · Open the story

1934 LEGO Danish toy company known worldwide for its interlocking plastic building bricks. Hover to rewind · Open the story

2019 Mattel Global toy company behind dolls, games, vehicles, and family entertainment brands. Hover to rewind · Open the story

1967 American Airlines U.S. airline whose identity combines the eagle, national colors, and the idea of flight. Hover to rewind · Open the story

1962 Delta Air Lines A simple triangular widget grew from a jet-age badge into an enduring symbol of flight. Hover to rewind · Open the story

2009 Hilton Global hospitality company operating hotels and resorts across numerous brands. Hover to rewind · Open the story

1991 KLM KLM’s crown-and-wordmark combines a royal emblem with a clean airline identity designed by F. H. K. Henrion. Hover to rewind · Open the story

1964 Lufthansa German airline identified by the century-old crane and disciplined blue-and-yellow design. Hover to rewind · Open the story

2014 Southwest Airlines A striped heart and colorful wordmark turn airline hospitality into a compact, emotional symbol. Hover to rewind · Open the story

2016 Uber An abstract ride-hailing identity returned to a direct, highly legible wordmark. Hover to rewind · Open the story

2010 Airbnb Online marketplace connecting travelers with stays and experiences offered by hosts. Hover to rewind · Open the story

1960s Marriott Global hospitality company operating hotels, resorts, and extended-stay properties. Hover to rewind · Open the story