Brand at a glance
Explore the lettering introduced with Peugeot’s 2021 brand identity and its relationship to the redesigned lion-head shield.
Lettering from the 2021 identity system. This image shows the name rather than the separate lion-head shield.
Source: Wikimedia Commons artwork record: Wordmark Peugeot 2021.svg
Peugeot unveiled a new identity in February 2021, including a shield with a lion’s head and a revised company-name treatment. The announcement placed the design within the brand’s long history while introducing it across vehicles, dealerships, and digital communication.
The artwork on this page shows the Peugeot lettering from that identity. It is deliberately identified as a wordmark: the lion-head shield is a separate component and is not pictured here. The capitals use squared shapes and controlled spacing, giving the name a precise horizontal rhythm.
Car brands often use different arrangements on a grille, steering wheel, website, and printed document. A standalone name can be a valid logo without showing every element of the badge. Keeping the wordmark distinct from the lion makes this entry useful for comparing typography while preserving the correct context of the 2021 redesign.
Compare this identity with Renault and Toyota.
Company reference. Individual artwork records are linked below each image. Undated entries are labeled explicitly; this is a documented selection, not a claim to reproduce every historical variant.
