Industry: Technology

Trace Twitter’s identity from its friendly lowercase wordmark and famous blue bird to the stark X introduced with the platform’s 2023 renaming.

Follow Google’s logo from its shadowed early-web experiments to the classic serif wordmark and today’s responsive Product Sans identity system.

Explore every major Microsoft logo, from the striped 1975 original and the Blibbet to the Pac-Man wordmark and today’s four-color window.

How one enduring silhouette moved from rainbow optimism to quiet monochrome—and became more recognizable with every surface it shed.