Compare how leading technology brands have changed their visual identities—and what those redesigns reveal about their markets, audiences and ambitions.
41 brand histories
1978
3M
The compact red 3M mark has endured since the late 1970s; follow the company’s documented identity milestones.
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2001
Acer
Taiwanese computer and electronics company identified by a green lowercase wordmark.
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1982
Adobe
A publishing-software pioneer unified by a geometric red A across an expanding creative ecosystem.
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1990
AMD
Two right-angle forms create an outward arrow that has endured across decades of processor innovation.
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2015
Android
The friendly Android robot moved from flat mascot to a flexible three-dimensional character.
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1976
Apple
Technology company known for consumer devices, software, services, and digital media.
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1989
ASUS
Taiwanese computer hardware and electronics company with a connected four-letter wordmark.
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1921
AT&T
The Bell System became a globe—and the globe opened up for a connected era.
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1973
Atari
Discover the Atari Fuji mark, its Pong-inspired design story, and later wordmark treatments.
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1934
Canon
A prototype’s spiritual emblem evolved into one of technology’s most stable wordmarks.
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1990
Cisco
San Francisco’s Golden Gate Bridge became a compact signal of networking and connection.
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1989
Dell
A tilted E and circular badge gave way to a cleaner wordmark for a broader technology company.
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2007
Dropbox
An open box of diamonds became a flexible symbol for storing, sharing, and creating work.
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2013
GitHub
A sturdy wordmark and the Octocat family turned code collaboration into a recognizable developer brand.
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1964
HP
Two lowercase initials survived decades of technology change by staying inside a flexible circle.
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1924
IBM
How a globe became three initials—and three initials became eight iconic stripes.
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2010
Instagram
A detailed camera became one of the mobile era’s most recognizable gradient icons.
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1969
Intel
The chipmaker that turned a dropped letter and an orbit into technology signatures.
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2016
Kodak
A concise look at Kodak’s red-and-yellow wordmark and the visual history of a photography pioneer.
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2003
Lenovo
Formal blue lettering became a flexible lowercase wordmark that can live inside changing color fields.
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1995
LG
South Korean electronics and appliance brand recognized by its circular face-shaped logo.
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2013
LinkedIn
A boxed “in” turned a long professional-network name into a compact social icon.
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2015
Meta / Facebook
A social-network wordmark became Meta’s continuous loop for a wider technology company.
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2005
Mozilla
Mozilla repeatedly turned internet culture—from dinosaurs to URLs—into an open-web identity.
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1993
NVIDIA
An eye-like spiral became a lasting symbol for computer graphics, vision, and accelerated computing.
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1995
Oracle
A distinctive red wordmark has carried Oracle from databases into enterprise cloud computing.
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1971
Panasonic
A direct blue wordmark provides continuity across decades of changing electronics and industrial products.
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2010
Pinterest
A pin-shaped script P became a compact red badge for visual discovery.
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2005
Reddit
Snoo grew from an informal sketch into a flexible symbol for online conversation.
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1938
Samsung
Three stars, a global ellipse, and a streamlined wordmark.
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2013
Slack
A lively hashtag became a more disciplined four-color pinwheel for workplace communication.
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1973
Sony
Careful refinements turned a serif company name into a remarkably durable global technology signature.
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2013
Telegram
A white paper plane on blue became a direct visual metaphor for fast, lightweight messaging.
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2016
TikTok
A vibrating musical note became a compact emblem for mobile video culture.
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2009
WhatsApp
A telephone handset inside a speech bubble became a universal symbol for private mobile conversation.
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1968
Xerox
A name synonymous with copying repeatedly adapted to a much broader document business.
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1994
Yahoo
Playful lettering and a famous exclamation point matured into a cleaner purple digital brand.
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1975
Microsoft
Global technology company creating software, cloud services, devices, and gaming products.
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1997
Google
Technology company best known for search, advertising, software, and online services.
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2006
Twitter / X
Social media platform built around public posts, conversations, and real-time updates.
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2004
Firefox
Open-source web browser developed by Mozilla with a focus on an open internet.
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