Compare how leading financial services brands have changed their visual identities—and what those redesigns reveal about their markets, audiences and ambitions.
4 brand histories
1975
American Express
A full corporate name compressed into one globally recognized blue acceptance badge.
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1979
Mastercard
Two overlapping circles that became recognizable without a wordmark.
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2007
PayPal
A digital payment identity that turned two overlapping Ps into a symbol of exchange and connection.
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1992
Visa
A payment network that distilled a striped bank card into four globally recognized letters.
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