Compare how leading shipping & logistics brands have changed their visual identities—and what those redesigns reveal about their markets, audiences and ambitions.
4 brand histories
1969
DHL
A high-speed logistics wordmark made globally unmistakable by red lettering and signal yellow.
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1973
FedEx
A global delivery network whose famous wordmark hides forward motion in negative space.
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1928
Maersk
A seven-pointed family star evolved from a ship-funnel emblem into a worldwide logistics signature.
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1916
UPS
A century-old delivery shield refined from eagle and parcel to compact global badge.
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