Brand at a glance
Fanta’s high-energy wordmark uses bold lettering and a distinctive blue backdrop. Coca-Cola’s 2023 announcement confirms a refreshed logo as part of a broader packaging update.
The earlier Fanta logo paired large white lettering with a blue outline, orange circle and green leaf. This period artwork is preserved in the Wikimedia Commons file record.
In March 2023, The Coca-Cola Company announced that Fanta Orange would receive a refreshed look including a new logo, first rolling out in the United States and Canada.
Official source: The Coca-Cola Company, Fanta Orange is Orange-ier than Ever
Fanta’s logo has often relied on saturated color and heavy lettering to stand out on packaging. A 2018-era treatment used an orange circle and green leaf behind the wordmark; the newer treatment simplifies the presentation into a sharper blue-and-white shape.
The Coca-Cola Company said in March 2023 that Fanta Orange was sporting a refreshed look, including a new logo, as the updated product reached U.S. and Canadian shelves. The current mark keeps the brand’s energetic slant while reducing some of the earlier illustration. Compare its colorful beverage identity with Coca-Cola and Pepsi.
The 2023 milestone is sourced to The Coca-Cola Company’s announcement. The earlier image is credited to its Wikimedia Commons file page. Fanta is a trademark of The Coca-Cola Company; LogoEvolve is an independent reference.
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