Brand at a glance

Acer identity snapshot

Archive begins: 2001
Industry: Technology
Current identity: Introduced 2011
Documented eras: 2 logo periods

Logo history

Acer

Compare Acer’s earlier teal lettering with the brighter green wordmark introduced in 2011 for its computer and electronics brand.

2001—2011

A teal lowercase wordmark

The earlier lettering uses a more calligraphic construction and a darker teal color.

Source: Wikimedia Commons artwork record: Acer-Logo 2001.svg

2011—present

Brighter green and more open forms

A revised lowercase wordmark gives the name a clearer, more open silhouette.

Source: Wikimedia Commons artwork record: Acer 2011.svg

A lowercase name carries the identity

Acer’s wordmark relies on the company name instead of a separate pictorial emblem. The 2001 artwork uses connected-looking, sloping letterforms with a teal treatment. Its compact shape is suited to product labels and the backs of computer displays.

A brighter green treatment

The 2011 version uses a more open drawing and a brighter green. The name remains lowercase, preserving continuity while changing the texture of the letters. Acer’s 2011 corporate responsibility report provides a contemporary company document for the identity of that period.

What the two images show

The difference is easiest to see in the first a and the spaces within the e and r. These are changes to the wordmark itself, not simply a different background color. Both versions keep a slight sense of forward movement, letting the name carry recognition across laptops, monitors, packaging, and corporate communication without requiring a separate symbol.

Compare this identity with Lenovo and Samsung.

Sources and scope

Company reference. Individual artwork records are linked below each image. Undated entries are labeled explicitly; this is a documented selection, not a claim to reproduce every historical variant.