1910
Audi
Four German manufacturers, one enduring set of rings.
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Industry collection
Automotive
Compare how leading automotive brands have changed their visual identities—and what those redesigns reveal about their markets, audiences and ambitions.
27 brand histories
1910
Audi
Four German manufacturers, one enduring set of rings.
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1936
BMW
German automaker known for premium cars, motorcycles, and performance engineering.
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1919
Citroën
Two engineering chevrons traveled from gears to grille badges and back into an oval.
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Not documented
Ferrari
Italian sports-car manufacturer and racing brand known for the Prancing Horse.
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1903
Ford
American automaker producing cars, trucks, commercial vehicles, and mobility technology.
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1938
General Motors
A century-old automotive institution softened its initials for an electric future.
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2023
Harley-Davidson
Follow the Harley-Davidson Bar & Shield from its early trademark history to the latest simplified mark.
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1981
Honda
Honda’s framed H opened up again as the company prepared a new electric-vehicle era.
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1984
Hyundai
A slanted H inside an oval became a global emblem often explained as a customer-company handshake.
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1965
Jaguar
British luxury car brand whose visual identity spans a serif wordmark and a modern geometric redesign.
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1953
Kia
An industrial maker’s badge evolved into one continuous, forward-rising signature.
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1974
Lamborghini
Explore Lamborghini’s bull-and-shield badge history and its modernized 2024 identity.
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1997
Mazda
A winged M inside an oval gives Mazda a compact symbol for motion and continuous growth.
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1909
Mercedes-Benz
How a star for land, sea, and air became an automotive icon.
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Not documented
Michelin
See how Michelin’s Bibendum mascot and blue wordmark became a distinctive tire-brand identity.
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1914
Mitsubishi
Three red diamonds combine family crests, the company name, and more than a century of industrial history.
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1983
Nissan
The sun and name bar survived every shift from enamel badge to illuminated EV emblem.
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2021
Peugeot
French automotive brand whose visual identity centers on the lion and company-name lettering.
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Not documented
Porsche
German sports-car manufacturer whose identity combines a geometric wordmark and heraldic crest.
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1946
Renault
A radiator badge became the diamond that defines a century of Renault design.
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2022
Škoda
Czech automotive manufacturer known for its winged-arrow emblem and geometric wordmark.
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2003
Subaru
Six stars in a blue oval turn the Subaru name and corporate history into a lasting vehicle emblem.
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Not documented
Suzuki
Japanese manufacturer of automobiles, motorcycles, and marine engines, identified by a red S.
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2003
Tesla
A stylized T moved from a shield into a standalone electric-vehicle emblem.
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1977
Toyota
Japanese automaker producing passenger vehicles, trucks, and mobility technologies worldwide.
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1927
Volvo
An ancient iron symbol and accidental grille brace became a lasting sign of Swedish strength.
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1937
Volkswagen
German automaker producing passenger vehicles and mobility products for global markets.
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