Brand at a glance
Atari’s Fuji symbol turns the first letter of its name into a compact, game-inspired mark. The company credits designer George Opperman and illustrator Evelyn Seto and says the mark was intended to evoke Pong.
The Fuji mark became Atari’s signature in the 1970s. Atari credits designer George Opperman and illustrator Evelyn Seto and says the A-shaped symbol was intended to visually represent Pong.
Official source: Atari, Fuji Desktop Art
Atari’s Fuji symbol is more than a stylized initial. The company credits George Opperman with the design and Evelyn Seto with drawing it, and says it was intended to visually represent Pong. Its three vertical strokes make the mark recognizable even without the word Atari.
Atari says the Fuji logo has inspired fans since its introduction in the 1970s. The company later used additional wordmark treatments, but the original symbol remains a shorthand for early video-game culture. Compare Atari’s abstract emblem with the characterful wordmarks of Nintendo and PlayStation.
Designer and origin details are sourced to Atari’s product-history page. The displayed 1973 logo artwork is credited to Wikimedia Commons; Atari retains its trademark rights.
