Compare how leading food & beverage brands have changed their visual identities—and what those redesigns reveal about their markets, audiences and ambitions.
15 brand histories
2006
Baskin-Robbins
The number 31 hides inside the BR initials as a lasting promise of ice-cream variety.
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1999
Burger King
Global hamburger chain whose name is stacked inside a distinctive bun-shaped badge.
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1996
Domino’s
Three founding stores represented by one enduring red-and-blue tile.
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1977
Dunkin’
A long coffee-and-donut name became the conversational Dunkin’ customers already used.
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1862
Guinness
The Guinness harp is among the oldest enduring symbols in brewing; see its documented story and modern wordmark.
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1952
KFC
Global fried-chicken restaurant brand centered on Colonel Sanders and its red bucket.
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2007
Lay’s
A red ribbon across a golden sun turned Lay’s into a bright, appetite-led package signature.
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2008
Pizza Hut
A simple red roof has identified Pizza Hut restaurants across decades of changing typography.
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1971
Starbucks
Global coffeehouse company known for coffee, beverages, and neighborhood cafés.
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2002
Subway
Two directional arrows survived every major redesign of Subway’s restaurant wordmark.
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2023
Taco Bell
Track Taco Bell’s bell emblem from the 2016 redesign to its current simplified 2023 presentation.
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1969
Wendy’s
A founder’s daughter became a restaurant mascot whose pigtails survived every major redesign.
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1898
Pepsi
Global beverage brand known for cola and a broad portfolio of soft drinks.
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1890
Coca-Cola
Global beverage company best known for its namesake sparkling soft drink.
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1940
McDonald’s
Global restaurant company known for burgers, fries, and quick-service dining.
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