Brand at a glance
Lamborghini’s charging bull and shield have become one of automotive design’s most recognizable crests. The marque’s official archive traces the badge through distinct color, shape and typography changes.
This archival wordmark file is dated 1974. The marque’s separate bull-and-shield badge evolved alongside it; Lamborghini’s official history records the gold-and-black emblem and later changes.
Lamborghini unveiled a modernized identity in 2024, retaining the bull in its familiar pose while reducing details and introducing a new typeface. This timeline image is the updated wordmark only; the separate bull-and-shield emblem is described in the official archive.
Lamborghini’s history page describes the bull as a defining element from the company’s early production-car badges. The first emblem combined it with a shield and wordmark; later versions adjusted color, detail and proportions as the cars and company evolved.
The official timeline dates a blue-and-silver Diablo badge to 1990 and a Centro Stile redesign to 1998, when the gold bull returned against black. In 2024, the company announced a more minimal logo with fewer details and new lettering. Compare Lamborghini’s heraldic crest with the modern ring mark of Audi and the prancing-horse emblem of Ferrari.
Milestones are based on Lamborghini’s official logo history. The wordmark image is credited to Wikimedia Commons. All marks remain trademarks of their respective owners.
.svg){kind=link}