Compare how leading telecommunications brands have changed their visual identities—and what those redesigns reveal about their markets, audiences and ambitions.
4 brand histories
2018
Ericsson
Swedish telecommunications technology company recognized by three rounded diagonal bars.
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Not documented
Nokia
Finnish network-technology company whose corporate identity changed to open geometric lettering in 2023.
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2002
T-Mobile
Signature magenta and a distinctive T turned a long telecom name into an immediate retail signal.
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2000
Verizon
A sweeping checkmark was reduced, then reimagined as a glowing red-and-yellow V.
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