Compare how leading toys & entertainment brands have changed their visual identities—and what those redesigns reveal about their markets, audiences and ambitions.
6 brand histories
1986
Disney
Entertainment company known for film, television, theme parks, and consumer products.
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1998
Hasbro
A playful smile and tilted tile turn a corporate toy name into an approachable promise of play.
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1970s
Nintendo
Japanese entertainment company known for Nintendo hardware and game franchises.
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1994
PlayStation
Sony interactive entertainment brand spanning consoles, games, and network services.
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1934
LEGO
Danish toy company known worldwide for its interlocking plastic building bricks.
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2019
Mattel
Global toy company behind dolls, games, vehicles, and family entertainment brands.
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