Brand at a glance
Kodak’s bold red lettering and yellow field make one of photography’s most recognizable identities. This page traces the documented logo milestones without treating every product or camera design as a corporate logo.
Kodak introduced a redesigned logo in October 2016, returning to a vertical-letter treatment related to an earlier identity. The yellow field shown is part of this logo artwork.
Source: Eastman Kodak Company logo (2016), Wikimedia Commons (public-domain text logo)
The current Kodak symbol returns to a visual idea used in earlier decades: a strong red wordmark set against yellow. Its 2016 redesign uses vertically oriented lettering while retaining the distinctive color pairing. The company’s own milestone archive shows several earlier marks and gives useful context for the shifts.
Kodak identifies the present design as introduced in 2016. Earlier milestones are shown in the company archive; this page does not infer dates for intermediate artwork from undated reproductions. Compare Kodak’s technology identity with 3M and Canon, whose marks solve recognition in different ways.
Kodak milestones documents the company’s logo chronology. The displayed current logo artwork is from Wikimedia Commons.
