The complete archive

Logo histories

Explore how the world’s most familiar identities changed through the years—and what each redesign reveals about the company, technology and culture behind it.

Every redesign leaves a trail.

Each profile begins with a visual lineage, followed by a researched account of the decisions, people and changing needs that shaped the identity.

We prioritize official company announcements, original designers and design agencies. Historical artwork is shown for identification, criticism, commentary and education.