Rewind the marks you know. Explore how ambitious companies changed their visual identity—and what each redesign says about its moment.
Hover or tap a current logo to reveal where its visual story began.
1972
Adidas
Global sportswear company creating athletic footwear, apparel, and sporting goods.
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1930s
American Airlines
U.S. airline whose identity combines the eagle, national colors, and the idea of flight.
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1976
Apple
Technology company known for consumer devices, software, services, and digital media.
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1936
BMW
German automaker known for premium cars, motorcycles, and performance engineering.
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1999
Burger King
Global hamburger chain whose name is stacked inside a distinctive bun-shaped badge.
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1986
Disney
Entertainment company known for film, television, theme parks, and consumer products.
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1994
PlayStation
Sony interactive entertainment brand spanning consoles, games, and network services.
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2019
Mattel
Global toy company behind dolls, games, vehicles, and family entertainment brands.
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1964
Lufthansa
German airline identified by the century-old crane and disciplined blue-and-yellow design.
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Compare how companies facing similar audiences and constraints build very different visual identities.
Logo Evolve is an independent editorial archive devoted to the decisions behind familiar identities. Hover or tap a logo to rewind it, then open the story for a sourced timeline of its changes.
We prioritize statements from companies, original designers, and design agencies. When the historical record is incomplete, we say so.
All product names, logos, brands, and trademarks are the property of their respective owners. They are presented here for identification, historical commentary, criticism, and education. Logo Evolve is not affiliated with or endorsed by the featured companies.