The identity archive

Every logo has a past.

Rewind the marks you know. Explore how ambitious companies changed their visual identity—and what each redesign says about its moment.

Design never stands still.

Logo Evolve is an independent editorial archive devoted to the decisions behind familiar identities. Hover or tap a logo to rewind it, then open the story for a sourced timeline of its changes.

We prioritize statements from companies, original designers, and design agencies. When the historical record is incomplete, we say so.

All product names, logos, brands, and trademarks are the property of their respective owners. They are presented here for identification, historical commentary, criticism, and education. Logo Evolve is not affiliated with or endorsed by the featured companies.