Brand at a glance
Follow Subway’s arrow-ended wordmark from outlined restaurant signage to the cleaner green-and-yellow identity introduced in 2016.
Italic lettering, contrasting fills, and signature arrows support a rapidly expanding restaurant network.
Official source: Subway official newsroom
Removing the outline improves clarity while green and yellow retain familiar brand recognition.
Official source: Subway official newsroom
Subway’s wordmark turns the ends of the S and Y into directional arrows. The device suggests entering and exiting while giving an ordinary word a distinctive silhouette.
As the restaurant system expanded, bold italic lettering, yellow and white fills, and heavy green outlines maximized visibility on storefronts and packaging. The arrows remained the constant.
Subway simplified the letterforms, removed the surrounding outline, and separated green and yellow more cleanly. A compact S made from two arrows extended the system into apps and small digital placements.
Compare the enduring arrows with McDonald’s and Domino’s: each restaurant brand protects one instantly recognizable device while simplifying everything around it.
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Baskin-Robbins
The number 31 hides inside the BR initials as a lasting promise of ice-cream variety.