Brand at a glance

ASICS identity snapshot

Archive begins: 1977
Industry: Fashion & Apparel
Current identity: Not documented
Documented eras: 2 logo periods

Logo history

ASICS

Compare the original ASICS lettering with the later slanted wordmark and swirling symbol used across running and sports products.

1977—2003

The founding-era ASICS wordmark

Upright lettering accompanies the swirling symbol in this archived version.

Source: Wikimedia Commons artwork record: Asics brand logo (1977–2003).svg

Not documented

The slanted ASICS signature

Later corporate artwork uses inclined lettering. The precise transition date for this supplied version is not asserted.

Source: Wikimedia Commons artwork record: Asics Logo.svg

A name with a specific meaning

ASICS takes its name from the initials of the Latin phrase Anima Sana In Corpore Sano, expressing the idea of a sound mind in a sound body. The company’s official history records the formation of ASICS in 1977 and the introduction of its promotional logo. That context matters: the earlier Onitsuka Tiger identity belongs to the predecessor story, not to the same wordmark.

From upright letters to a faster silhouette

The earlier artwork shown here combines a swirling device with upright, closely fitted letters. The later logo tilts the name and gives it a more continuous forward movement. This comparison focuses on visible differences in the drawings rather than claiming that a change in lettering alone explains the company’s strategy.

Logo versus shoe stripes

The ASICS corporate symbol is separate from the intersecting stripe pattern seen on footwear. Both contribute to recognition, but they should be identified separately when comparing products with corporate branding.

Compare this identity with PUMA and Adidas.

Sources and scope

Company reference. Individual artwork records are linked below each image. Undated entries are labeled explicitly; this is a documented selection, not a claim to reproduce every historical variant.