Compare how leading media & streaming brands have changed their visual identities—and what those redesigns reveal about their markets, audiences and ambitions.
8 brand histories
2021
BBC
From the BBC’s boxed initials to its refreshed 2021 presentation, see the broadcaster’s restrained logo evolution.
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1981
MTV
MTV’s hand-drawn M and bold TV lettering began in 1981 and became a flexible symbol for music television.
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1956
NBC
A color-TV promotion became the six-feather peacock that now identifies an entire broadcast network.
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1997
Netflix
From mailed DVDs to streaming, a theatrical wordmark reduced to a screen-ready red signature.
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1914
Paramount
A mountain surrounded by stars became one of film history’s most durable studio signatures.
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2008
Spotify
A streaming identity built around bright green and three unmistakable audio waves.
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1993
Warner Bros.
A century of film and television represented by one endlessly adaptable WB shield.
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2005
YouTube
The video platform that transformed a television-shaped wordmark into a universal play symbol.
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