Compare how leading media & streaming brands have changed their visual identities—and what those redesigns reveal about their markets, audiences and ambitions.
3 brand histories
1997
Netflix
From mailed DVDs to streaming, a theatrical wordmark reduced to a screen-ready red signature.
Hover to rewind · Open the story
2008
Spotify
A streaming identity built around bright green and three unmistakable audio waves.
Hover to rewind · Open the story
1993
Warner Bros.
A century of film and television represented by one endlessly adaptable WB shield.
Hover to rewind · Open the story