Brand at a glance
Follow the Lay’s wordmark from dimensional snack packaging to the brighter sun-and-ribbon identity used across the global potato-chip brand.
Highlights, gradients, and a red ribbon create a vivid shelf-level emblem around the script name.
Official source: PepsiCo official Layu2019s brand page
Simpler rays and cleaner lettering preserve red-and-yellow recognition across markets and flavors.
Official source: PepsiCo official Layu2019s brand page
Lay’s grew around a friendly script name placed across a red banner or ribbon. The shape helped the word stand out against colorful chip bags while suggesting an established food label.
The ribbon eventually crossed a yellow sun-like circle, connecting the brand with potatoes, warmth, and enjoyment. Dimensional gradients and highlights were especially prominent during the packaging-heavy visual style of the 2000s.
The 2019-era identity flattened many effects, opened the rays, and made the central name easier to read. The familiar red and yellow relationship stayed intact so shoppers could recognize the brand quickly across flavors and countries.
Lay’s use of a strong package emblem can be compared with Pepsi and Coca-Cola, global food brands that modernize without surrendering signature color.
