Compare how leading fashion & apparel brands have changed their visual identities—and what those redesigns reveal about their markets, audiences and ambitions.
15 brand histories
1972
Adidas
Global sportswear company creating athletic footwear, apparel, and sporting goods.
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1977
ASICS
Japanese sportswear company specializing in athletic footwear and performance apparel.
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2003
Converse
Footwear brand known for Chuck Taylor All Star shoes and the Star Chevron symbol.
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1986
Gap
White serif letters inside a navy square became a durable badge for accessible American casual style.
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1968
H&M
The long Hennes & Mauritz name became an energetic red handwritten abbreviation built for storefront recognition.
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2011
Lacoste
French fashion brand with tennis roots, recognized by its crocodile emblem.
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1886
Levi’s
American denim brand known for blue jeans, the Red Tab, and Batwing logo.
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Not documented
New Balance
Footwear and apparel company known for running shoes and its NB monogram.
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1948
PUMA
German sportswear company known for athletic footwear, apparel, and its leaping cat.
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2019
Reebok
Sportswear brand making athletic footwear and apparel, recognized by its Vector logo.
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Not documented
Rolex
Explore the Rolex wordmark and crown emblem, with the crown’s 1931 registration grounded in company history.
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Not documented
The North Face
Outdoor apparel and gear brand recognized for its Half Dome logo and exploration heritage.
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1999
UNIQLO
Red English and Japanese tiles turn a retail name into a modular global fashion signature.
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2019
Zara
A tightly spaced serif wordmark gives fast-moving global retail the authority of a fashion masthead.
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1964
Nike
Global sportswear company designing athletic footwear, apparel, and equipment.
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