Compare how leading retail & e-commerce brands have changed their visual identities—and what those redesigns reveal about their markets, audiences and ambitions.
12 brand histories
2017
ALDI
A striped A inside a blue frame became a bright, unmistakable sign for efficient grocery retail.
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1989
Best Buy
The famous yellow price tag moved from enclosing the name to punctuating a cleaner digital wordmark.
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1976
Costco
A straightforward red warehouse name gained blue speed lines as Costco became a global membership retailer.
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1999
eBay
Global online marketplace connecting buyers and sellers across many product categories.
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2005
Etsy
A warm orange serif wordmark gives a digital marketplace the character of a crafted shop sign.
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1951
IKEA
A Swedish furniture name refined through seals, ovals and national colors into a retail icon.
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2019
Kroger
A familiar blue name gained softer curves and a shopping-cart smile for modern grocery retail.
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1979
The Home Depot
A hand-stenciled orange crate mark has carried the DIY warehouse idea with remarkable consistency.
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1990
Walgreens
A flowing red signature makes a nationwide pharmacy chain feel personal and familiar.
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1981
Walmart
Global retailer operating stores, e-commerce services, and membership-based shopping businesses.
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1995
Amazon
Global technology and retail company spanning e-commerce, cloud computing, and entertainment.
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1962
Target
American retailer offering everyday goods through stores and digital shopping services.
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