Brand at a glance
KLM’s logo brings together a crown symbol and a concise blue wordmark. The airline’s corporate history records the mark’s designer and the later refinement of the identity.
KLM’s familiar logo was designed by F. H. K. Henrion in 1961 and modified in 1991 by Chris Ludlow and colleagues. This entry shows the refined crown-and-wordmark, not an aircraft image.
Source: KLM logo, Wikimedia Commons (public-domain text logo)
KLM’s familiar logo combines a small crown with the airline’s initials. The design was created by F. H. K. Henrion in 1961 and modified by Chris Ludlow at Henrion, Ludlow & Schmidt in 1991. The mark’s uncomplicated form remains legible at small sizes and across airline touchpoints.
The 1991 update refined a design whose core arrangement had been in place since 1961. This page shows the actual crown-and-wordmark logo, not an aircraft photo. Compare KLM’s identity with Southwest Airlines and Lufthansa.
KLM corporate history supplies company context. The 1961 and 1991 design credits appear on the KLM logo artwork record on Wikimedia Commons.
Lufthansa
German airline identified by the century-old crane and disciplined blue-and-yellow design.
Marriott
Global hospitality company operating hotels, resorts, and extended-stay properties.
Southwest Airlines
A striped heart and colorful wordmark turn airline hospitality into a compact, emotional symbol.
