Current Ericsson logo

Brand at a glance

Ericsson identity snapshot

Archive begins
2018
Current identity
Introduced 2018
Documented eras
1 logo period
Logo history

Ericsson

Explore Ericsson’s three-bar symbol and uppercase wordmark, from its unified corporate identity to the modern logo reference.

The lineage

Ericsson through the years

The story behind the changes

How the identity evolved

Three strokes identify a network company

Ericsson’s symbol consists of three parallel, rounded diagonal strokes. The compact construction can suggest an E while remaining distinct from ordinary lettering. The company name underneath supplies the full identity and anchors the lighter symbol.

A need for consistency

Ericsson’s official history describes a period when subsidiaries used many variations of its logotype, followed by work toward a unified graphic profile beginning in 1979. That history explains why a repeatable symbol was useful across an international engineering business.

The modern reference

The artwork shown here is the version catalogued as the 2018 logo. Its rounded ends and even spacing are important details: a rough approximation made from three arbitrary slashes would not be the same drawing. Ericsson’s official media resources provide the company context, while the artwork record identifies the specific file used for this entry.

Compare this identity with Nokia and Samsung.

Sources and scope

Company reference. Individual artwork records are linked below each image. Undated entries are labeled explicitly; this is a documented selection, not a claim to reproduce every historical variant.

For another identity comparison, explore the Nokia.