2003—present
Six stars shine inside a blue oval
The Pleiades-inspired cluster connects the company name, corporate origins, and vehicle badge.
Official source: Subaru official company history
Brand at a glance
Subaru identity snapshot
- Archive begins
- 2003
- Industry
- Automotive
- Current identity
- Introduced 2003
- Documented eras
- 1 logo period
Logo history
Subaru
Explore Subaru’s six-star cluster and how the constellation badge connects the company name, corporate heritage, and all-wheel-drive identity.
The lineage
Subaru through the years
The story behind the changes
How the identity evolved
The company name points to the stars
Subaru is the Japanese name associated with the Pleiades star cluster. The logo makes that meaning visible through six stars, connecting the brand name with the companies brought together under Fuji Heavy Industries.
A blue oval becomes the vehicle badge
The constellation sits inside a deep blue enclosure, giving the mark a night-sky quality and a practical shape for grilles, steering wheels, and dealership signs. Metallic outlines helped it function as a physical emblem.
Digital use simplifies the same constellation
Modern reproductions reduce effects and clarify star spacing while preserving the distinctive arrangement. The symbol remains one of the clearest examples of a corporate history encoded directly into an automotive badge.
Compare Subaru’s constellation with Mitsubishi and Mazda, Japanese automakers whose compact emblems also carry origin stories.
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