Brand at a glance
Follow Lenovo from its earlier blue corporate lettering to the flexible lowercase identity introduced as the company became a global device brand.
A formal technology wordmark gives the newly international company stability and recognition.
Official source: Lenovo official company information
A cleaner wordmark can sit inside changing colors and imagery without losing recognition.
Official source: Lenovo official company information
Lenovo replaced the Legend name as the company expanded internationally. Its early identity used firm blue lettering and a distinctive treatment of the initial, giving the unfamiliar new name a stable corporate presence.
Computers, tablets, phones, data-center products, and sponsorships placed the logo in very different settings. A fixed technology-blue treatment became less useful as the company’s audiences and product categories widened.
The current lowercase identity uses straightforward geometry and can appear on its own or inside bright rectangular fields. This lets campaigns change color and energy while the letterforms remain consistent.
Lenovo’s flexible typography makes a useful comparison with Dell and IBM, the company whose personal-computer business Lenovo acquired in 2005.
For another identity comparison, explore the Acer logo history.
