2013—2019
The wordmark standardizes the boxed in
A refined type system balances the long name with a compact professional-network icon.
Official source: LinkedIn official brand guidelines
Brand at a glance
LinkedIn identity snapshot
- Archive begins
- 2013
- Industry
- Technology
- Current identity
- Introduced 2019
- Documented eras
- 2 logo periods
Logo history
Trace LinkedIn’s professional wordmark from its early boxed “in” to the unified blue identity used across Microsoft’s business network.
The lineage
LinkedIn through the years
2019—present
One blue unifies the identity
A simplified color system makes the wordmark and boxed-in icon consistent across products.
Official source: LinkedIn official brand guidelines
The story behind the changes
How the identity evolved
The name explains the network
LinkedIn’s identity began with a straightforward wordmark that emphasized professional connection rather than entertainment. The final “in” sat inside a blue square, creating a compact unit that could work independently.
Blue becomes the signal of professional trust
Refinements standardized the lettering, spacing, and blue while preserving the boxed ending. The result could move between recruiting pages, profiles, corporate products, and mobile interfaces.
The icon outgrows the full name
As the service became familiar, the “in” tile increasingly appeared alone. It behaves much like the compact monograms of Meta / Facebook and HP, compressing a longer name without losing recognition.
A unified color system simplifies the brand
Current guidance favors clean blue, black, and white executions with generous clear space. The evolution is restrained because the original structural idea—the boxed ending—was already suited to digital navigation.
Continue exploring
More technology logo histories
Meta / Facebook
A social-network wordmark became Meta’s continuous loop for a wider technology company.
Microsoft
Global technology company creating software, cloud services, devices, and gaming products.
Mozilla
Mozilla repeatedly turned internet culture—from dinosaurs to URLs—into an open-web identity.