2010—2017
A flowing script gives Pinterest personality
Handwritten lettering links the name with pinning, collecting, and creative discovery.
Official source: Pinterest official brand guidelines
Brand at a glance
Pinterest identity snapshot
- Archive begins
- 2010
- Industry
- Technology
- Current identity
- Introduced 2017
- Documented eras
- 2 logo periods
Logo history
Follow Pinterest from a script-led wordmark to the red circular P badge used as a compact invitation to discover and save ideas.
The lineage
Pinterest through the years
2017—present
The circular P becomes the primary badge
A compact red icon preserves the pin-like letterform for apps and sharing surfaces.
Official source: Pinterest official brand guidelines
The story behind the changes
How the identity evolved
A handwritten wordmark suggests collecting
Pinterest’s early script connected the name with craft, curation, and personal collections. The looping capital P also resembled a pin, embedding the service’s central action inside the lettering.
The P becomes an app-scale badge
As mobile use grew, the capital letter moved into a red circle. The simplified badge retained the pin-like stroke while becoming easier to identify in browser buttons, apps, and sharing tools.
Current guidance prioritizes the badge
Pinterest now treats the white script P inside its signature red circle as the primary logo. The company’s guidelines emphasize consistent color and discourage separating the letter from its container.
The path resembles Instagram and Reddit: a richer early identity contracts into an icon that can travel wherever content is saved and shared.
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