Brand at a glance
Follow Facebook’s familiar blue wordmarks into the Meta era and the continuous-loop symbol created for a broader family of technologies.
Refined lowercase lettering modernized the social-network identity without breaking recognition.
Official source: Meta official Facebook brand resources
A continuous M-shaped loop supports motion, depth, and a company extending beyond one social app.
Official source: Meta official company brand resources
Facebook’s early identity relied on a compact lowercase wordmark and a deep blue palette. The restrained lettering worked inside a website header, then across apps and mobile screens as the network expanded.
Refinements in 2015 softened the letterforms without abandoning the blue, lowercase construction. A separate corporate wordmark arrived in 2019 to distinguish the parent company from the Facebook product.
In 2021 the company adopted the Meta name and an open loop drawn to suggest both an infinity form and the letter M. The symbol was designed to move and exist in three dimensions rather than behave only as a flat badge.
The blue Facebook app mark continues alongside Meta’s corporate loop. Compare that layered system with Google and its parent-company structure, or Microsoft and its many product identities.
For another major social platform’s dramatic identity shift, explore Twitter/X’s logo history.
Continue comparing related identity systems with WhatsApp and Telegram.
Microsoft
Global technology company creating software, cloud services, devices, and gaming products.
Mozilla
Mozilla repeatedly turned internet culture—from dinosaurs to URLs—into an open-web identity.
NVIDIA
An eye-like spiral became a lasting symbol for computer graphics, vision, and accelerated computing.