A wordmark paired with Half Dome
The North Face logo combines the stacked company name with an arching Half Dome motif. The bold, compact mark is recognizable across gear and apparel; the square red background shown in this artwork is part of this image presentation.
A date with careful limits
The North Face’s official brand history refers to its iconic Half Dome logo in the 1980–1989 chapter, but does not state its first-use year. The artwork shown here represents the current mark; we avoid assigning it an unsupported debut date.
Compare this outdoor identity with Adidas and Puma, whose athletic wordmarks use different shapes and visual cues.
Sources and scope
The North Face’s official company history. The logo artwork record is linked beneath the timeline. The red background belongs to the square artwork presentation and is not treated as a separate identity era.