Current The North Face logo

Brand at a glance

The North Face identity snapshot

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Not documented
Current identity
Not documented
Documented eras
1 logo period
Logo history

The North Face

Explore The North Face’s stacked wordmark and Half Dome motif, and how its official history references the mark without stating an exact debut year.

The lineage

The North Face through the years

Not documented—present

The Half Dome mark in the current identity

The North Face’s official history refers to its iconic Half Dome logo in the 1980–1989 chapter. The company does not state the logo’s exact first-use year; this entry shows the current artwork without assigning an unsupported debut date.

Source: Wikimedia Commons artwork record: TheNorthFace logo.svg

The story behind the changes

How the identity evolved

A wordmark paired with Half Dome

The North Face logo combines the stacked company name with an arching Half Dome motif. The bold, compact mark is recognizable across gear and apparel; the square red background shown in this artwork is part of this image presentation.

A date with careful limits

The North Face’s official brand history refers to its iconic Half Dome logo in the 1980–1989 chapter, but does not state its first-use year. The artwork shown here represents the current mark; we avoid assigning it an unsupported debut date.

Compare this outdoor identity with Adidas and Puma, whose athletic wordmarks use different shapes and visual cues.

Sources and scope

The North Face’s official company history. The logo artwork record is linked beneath the timeline. The red background belongs to the square artwork presentation and is not treated as a separate identity era.