Brand at a glance
Compare LG’s circular face symbol and wordmark across its 1995 and 2014 logo versions, from Lucky Goldstar to a global identity.
The shortened company name is paired with a recognizable human-like symbol.
Source: Wikimedia Commons artwork record: Logo of the LG Corporation (1995-2014).svg
The corporate wordmark is refined while the circular LG device remains recognizable.
Source: Wikimedia Commons artwork record: LG logo (2014).svg
The LG symbol arranges an L and G inside a circle with a small dot. Together these forms suggest a human face while still preserving the initials. The symbol can stand alone, but the adjacent letters make the company name easier to recognize at a glance.
LG’s company history documents the transition from GoldStar and Lucky Goldstar to LG Electronics in 1995. That is the context for the earlier logo shown here. The circular device helped connect a shortened name with an approachable visual identity rather than illustrating a specific appliance.
The 2014 artwork changes the proportions and letter treatment while keeping the established circular construction. LG’s later brand work has also used motion and different applications of the face. This timeline compares the two static corporate drawings; it does not treat every animated expression as a separate corporate-logo replacement.
Compare this identity with Samsung and Nike.
Company reference. Individual artwork records are linked below each image. Undated entries are labeled explicitly; this is a documented selection, not a claim to reproduce every historical variant.
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