2003
A circled star accompanies the name
An archived corporate version uses an enclosed star and separated wordmark.
Source: Wikimedia Commons artwork record: Converse 2003 logo.svg
Brand at a glance
Converse identity snapshot
- Archive begins
- 2003
- Industry
- Fashion & Apparel
- Current identity
- Introduced 2017
- Documented eras
- 2 logo periods
Logo history
Converse
Compare Converse’s encircled-star wordmark with the Star Chevron identity and learn how corporate and shoe-patch graphics differ.
The lineage
Converse through the years
2017—present
The Star Chevron leads the identity
A star and chevron form a compact signature above the Converse name.
The story behind the changes
How the identity evolved
A star appears in more than one identity
Converse uses a family of recognizable graphics rather than a single mark in every setting. The round Chuck Taylor All Star ankle patch, the One Star product emblem, and the corporate Star Chevron each have their own role. A timeline needs to distinguish those uses instead of presenting one product patch as the company’s only logo.
The corporate signature changes
The archived 2003 artwork shown here places a star inside a circle above the company name. The later Star Chevron combines a freestanding star with an angular arrow-like form. With the wordmark below, it gives the company a compact signature that also works as a symbol on its own.
Continuity through a simpler arrangement
The star keeps a familiar element visible while the chevron adds direction. Converse’s official history places these graphics within its development from athletic footwear into a wider cultural brand; the corporate logo and individual shoe designs continue to coexist.
Compare this identity with Nike and Adidas.
Sources and scope
Company reference. Individual artwork records are linked below each image. Undated entries are labeled explicitly; this is a documented selection, not a claim to reproduce every historical variant.
Continue exploring
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